HeraclesIQ is operated by DEJ Technologies LLC. This Privacy Policy explains how we collect, use, disclose, and protect information when you use HeraclesIQ websites, web applications, and related online services (collectively, the “Services”).

HeraclesIQ is a real estate analysis software product. It helps users analyze rental, flip, BRRRR, and related investment scenarios, save deals, compare projections, export reports, and manage subscriptions.

1. Information We Collect

Account and authentication information

This may include your email address, user ID, password hash, account timestamps, session records, and authentication state. Passwords are hashed before storage. We do not store your plain-text password.

Profile and preferences

This may include your display name, account preferences, timezone, onboarding status, and default projection assumptions.

Property, calculator, deal, and scenario data

This includes information you enter into HeraclesIQ, such as property addresses, location anchors, deal titles, scenario names, purchase prices, rents, financing assumptions, rehab costs, holding costs, taxes, insurance, HOA costs, utilities, vacancy assumptions, sale assumptions, refinance assumptions, and market override selections.

Generated analysis data

This may include projections, metrics, comparisons, dashboard summaries, CSV exports, and PDF exports generated through the Services.

Billing and subscription information

We may collect and store billing-related metadata such as Stripe customer ID, subscription ID, price ID, subscription status, plan type, billing period dates, and cancellation status.

Payment card information is processed by Stripe, our payment processor. HeraclesIQ does not collect or store payment card data on its own servers. We receive limited billing-related information from Stripe, such as subscription status, plan details, and Stripe customer or subscription identifiers.

Communications data

This may include your email address, support messages, transactional email type, delivery status, provider message IDs, and related error information.

Analytics, device, and log data

This may include IP address, forwarded IP address, user agent, browser, operating system, device type, request path, response status, latency, request ID, authentication state, plan information, page URL, page title, page path, event names, and related diagnostic information.

Signup attribution data

This may include UTM source, medium, campaign, referrer, landing path, and captured timestamp.

2. How We Collect Information

directly from you when you create an account, sign in, update your profile, run calculators, save deals or scenarios, export reports, manage billing, or contact us;
automatically through cookies, local storage, session storage, analytics tools, and server logs;
from Stripe through hosted billing flows and webhook events; and
from market and location-related services when needed to generate certain analysis features or context.

3. How We Use Information

create and manage accounts;
authenticate users and maintain sessions;
operate calculators, analyzers, dashboards, comparisons, and exports;
save and display deals, scenarios, and preferences;
manage subscriptions and billing access;
send transactional emails and service communications;
monitor security, performance, and reliability;
understand product usage and improve the Services; and
enforce our terms and comply with legal obligations.

We may also use attribution and analytics information to understand how users find and use HeraclesIQ.

4. How We Disclose Information

We may disclose information to service providers and vendors that help us operate HeraclesIQ, including providers for hosting, database infrastructure, payment processing, email delivery, analytics, and market or public-data enrichment.

Stripe

We use Stripe for hosted Checkout, billing, subscription management, and related payment services. Stripe processes payment card information directly. HeraclesIQ stores limited billing and subscription metadata, not payment card data.

Email providers

We use providers such as Resend to send transactional emails.

Analytics providers

If enabled, we may use Google Analytics for web analytics.

Market and public-data services

We may disclose property address or location-related inputs to third-party services or public-data sources used to generate market context, geocoding, flood, crime, census, or similar analysis inputs.

Internal operational handling

Certain internal operational alerts, such as signup or billing notifications, may include user email, user or account identifiers, subscription or Stripe identifiers, and signup attribution metadata for internal business operations.

Legal and business transfers

We may disclose information if required by law, to protect rights or security, or in connection with a merger, acquisition, financing, bankruptcy, or sale of assets.

5. Cookies, Analytics, and Similar Technologies

HeraclesIQ uses cookies and similar technologies for authentication, session continuity, analytics, attribution, and service improvement.

We may use cookies to keep web users signed in and to understand how the Services are used. We may also use browser local storage and session storage to support signup attribution capture and limited UI state.

If enabled, analytics tools may receive page and event information such as page paths, page titles, URLs, device or browser details, and related usage data.

You may be able to manage certain cookie settings through your browser or device controls.

6. Data Retention

We retain personal information for as long as reasonably necessary to provide the Services, maintain accounts, preserve saved analyses, comply with legal obligations, resolve disputes, enforce agreements, and protect the security and integrity of the Services.

Some records, such as sessions, may expire automatically after a defined period. Other retention periods may depend on account activity, legal requirements, or operational needs.

7. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. These may include password hashing, session controls, hosted payment processing, and access controls.

However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

8. Your Rights and Choices

Depending on where you live, you may have rights to request access to, correction of, deletion of, or a copy of certain personal information, and you may have additional rights relating to certain processing activities.

You may be able to update some account and preference information directly through the Services. For privacy requests, contact us using the information below.

You may also be able to manage certain cookie or analytics settings through your browser, device, or future HeraclesIQ preference tools.

9. Age Restrictions

HeraclesIQ is intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has submitted personal information to us, contact us and we will review and delete it as appropriate.

10. Third-Party Services

HeraclesIQ may use third-party services such as:

Google Cloud infrastructure and related hosting or logging services
PostgreSQL database infrastructure
Stripe for payment and subscription processing
Resend for transactional email
Google Analytics for web analytics, if enabled
public or third-party market and location data services used to support analysis features

This list may change as the Services evolve.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above and post the updated version on the Services.

12. Contact Us

For privacy questions or requests, contact:

DEJ Technologies LLC / HeraclesIQ
Email: privacy@heraclesiq.com

HeraclesIQ Privacy Policy